I think emotionally and work rationally with a conceptual and research-led approach, pulling from experience in various design subsets such as visual, product and brand to find through-lines which support a cohesive visual language. This is accompanied by skills/experience in research, strategy and positioning. I’ve led design/strategy for various client objectives, and have helped build brands into Inc. 5000 companies.

Passionate, with deep design/knowledge experience in web3/dWeb (decentralized web), hype culture, and ever changing design space. I have parallel interests in trend forecasting and brand/consumer psychology.

In another life I’m a Sommelier or caretaker to a cat sanctuary.

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Selected Clients: Ethereum Foundation, Protocol Labs, Texas Blockchain Council, Flowcode, Hilton, Pfizer, Supreme.